What We Do
Crossroads is Canada's leader in providing faith and values media content for people of all ages. 100 Huntley Street, the flagship television program of Crossroads was founded by Rev. David Mainse and is the longest running daily Christian television program in Canada. Crossroads provides relevant messages of faith and inspiration for millions of Canadians and has done so for 50 years. Its mission is to convey the unchanging message of God's love to people around the world. Crossroads interacts with its viewers via 24/7 prayer lines, and it has also been a highly respected and effective not-for-profit aid agency for over 25 years, having responded in times of natural disaster worldwide, raising funds and partnering with on-site, non-government organizations for emergency relief and long-term rebuilding strategies.
The key objective of Crossroads Christian Communications Incorporated is to add to and bring unity to the Body of Christ through direct and indirect evangelism; to enhance and augment the ministry of the local church; and to build understanding, credibility and attractiveness of life in Jesus Christ.
This is accomplished by the creative use of television and other media together with other activities which respond to the mission conscience and needs of the constituency.
The responsibility for outreach is to the world. Outside North America, C.C.C.I. responds only to requests from organized and established Christian leadership. The role is as a catalyst to the development of indigenous and self-supporting ministry.
As a producer of faith and values media content, Crossroads Christian Communications' mission is to convey the unchanging message of God's love to people around the world. More
Since 1982, the Emergency Response & Development Fund of Crossroads Christian Communications Inc. has responded to death, destruction, and psychological trauma caused by natural disaster, war, and poverty in many countries of the world. More
By providing two-way communication, we are able to come along side our callers twenty-four hours a day, seven days a week. Each year, our volunteer prayer partners give more than 25,000+ hours of service, allowing us to provide this vital ministry to Canada and beyond. More
Beginning April 1, 2011, the program and facilities of five Circle Square Ranches were put in the capable hands of Inter-Varsity Christian Fellowship.
September, 2013 John D. Hull assumed the position of Global CEO of Crossroads by unanimous consent of the board of directors. Dr. Hull has been the President/CEO of EQUIP which has been recognized as a "Best Christian Workplace" award winner...
Combine faith with television and media technology and the result is 50 years on TV by Rev. David Mainse to Canadians in all corners of the country. David's wife Norma-Jean has been his ministry companion since the beginning, and she often shared musically on the television broadcasts... Full Bio
Byron Winsor, Chief Operating Officer, is a 16 year veteran who joined Crossroads as the VP of Human Resources and Administration. Byron helped navigate the creation of CTS 13 years ago. Prior to joining Crossroads, Byron was employed for over 25 years in the Heavy Equipment/Automation sector specializing in Labour Relations.
Ken Pelissero, Chief Financial Officer, joined the Executive team at Crossroads in 2013. Ken has over 20 years of corporate leadership, consulting and management success, complemented by 15 years of public accountancy experience, including a position as senior partner. His background includes serving as a business consultant and in the executive office within turnaround and growth environments. He also has extensive work experience in both Canada and the USA with Christian organizations including previously with Crossroads from 1992 to 1997.
Ron Mainse, Chief Ministry Officer, joined Crossroads in 1986 and has held a variety of positions through the years. In addition to his current role as Chief Ministry Officer, he is also a host 100 Huntley Street, Crossroads flagship program. In his capacity as Chief Ministry Officer, he ensures that we maintain integrity with our message, especially as we expand the volume of content we produce, distribute and represent.
Carlo Espejo, Chief Marketing Officer, joined Crossroads in 2014 and leads Crossroads' international marketing efforts, including strategy, branding, and product marketing as the organization continues to expand its footprint into the U.S. and distribute content globally. With more than 17 years of experience in various corporate and multinational agency settings, Espejo brings with him expertise in brand management, product development, and market research, particularly as it pertains to the millennial generation.
Gary Gerard, Chief Development Officer, oversees all income including donations, commercial and air time sales, and develops new revenue sources to fund various initiatives and projects. Gary comes to us from an advertising agency background and has earned the Certified Fundraising Executive (CFRE) designation from the Association of Fundraising Professionals.
Bruce Stacey, Chief Content Officer, was an executive of Crossroads 20 years ago and since then his Chelsea Road Productions Inc. has become a highly respected production company, most recently known for the award winning children's program God Rocks! Bruce has returned to Crossroads to oversee all original programming and CTS content and is also the Executive Producer of the children's and family entertainment categories.
Statement of Faith
The following is a statement of basis and principles to which Crossroads adheres. It is not intended to serve as a comprehensive doctrinal statement.
- that God has revealed Himself as a trinity in unity, in the persons of the Father, Son and Holy Spirit, eternally existent.
- in the divine inspiration and entire trustworthiness of the Bible as originally given and in it supreme authority in all matters.
- in the deity of our Lord Jesus Christ, in His virgin birth, sinless life, vicarious and atoning death, bodily resurrection, in His ascension to the Father and in His future personal return in power and glory.
- in the universal sinfulness and lost condition of all men and their need of redemption through regeneration by the grace of God through faith in Jesus Christ.
- that every individual must accept Jesus Christ as their personal Saviour and Lord.
- in the presence and power of the Holy Spirit in the work of regeneration in His present ministry by whose indwelling the Christian is enabled to live a godly life.
- in the one Holy Universal Church which is the Body of Christ, and to which all true believers belong and in its mission to witness concerning its head, Jesus Christ, preaching the gospel to all people.
Crossroads Christian Communications Inc. is federally chartered in both Canada (106993926RR0001) and the United States as a charitable, non-profit organization. As such, it is funded primarily through free-will offerings.
Crossroads is audited annually by PriceWaterhouseCoopers, and financial results are available publicly through the Canada Revenue Agency Charity Returns.
Crossroads has annually received the Seal of Financial Accountability from the Canadian Council of Christian Charities