WASHINGTON (NRB) – Crossroads Global Media Group will receive an NRB Milestone Award on Thursday, March 2, at Proclaim 17, the NRB International Christian Media Convention in Orlando, Florida.

Longevity in any field is becoming a rarity, and exemplary service in Christian broadcasting for 50 years or more is a feat worthy of recognition and affirmation. Through its Milestone Award, NRB honors the industry pioneers who brought Christian communications to the place of respect and achievement it enjoys today.

Crossroads ( is Canada’s leading provider of faith and values media content for people of all ages. In 1977, Rev. David Mainse launched its flagship television program, 100 Huntley Street, which is the longest-running daily telecast in Canada. Crossroads conveys the unchanging message of God’s love to the world.

“At Crossroads Global Media Group, we believe that to change culture, you must make culture,” said Lorna Dueck, CEO of Crossroads Global Media Group. “We create, broadcast, and distribute media that has the power to change. Through our omni-channel approach, we touch, move, and inspire people with faith and values content impacting people through media.”

In congratulating Crossroads, NRB President & CEO Dr. Jerry A. Johnson said, “Crossroads understands and values the power of media in reaching and impacting lives. And through media, Crossroads has edified countless individuals with inspiring stories, timeless truths, and the Gospel message.”

The Milestone Award is one of 21 awards that will be presented during Proclaim 17, which takes place February 27-March 2, 2017, at the Orlando World Center Marriott in Orlando. For the complete list of 2017 award recipients, click here.


About Crossroads Christian Communications Inc.
Crossroads is Canada’s leader in providing faith and values media content for people of all ages. 100 Huntley Street, the flagship television program of Crossroads was founded by Rev. David Mainse and is the longest running daily Christian television program in Canada. Crossroads provides relevant messages of faith and inspiration for millions of Canadians and has done so for 50 years. Its mission is to convey the unchanging message of God’s love to people around the world. Crossroads interacts with its viewers via 24/7 prayer lines, and it has also been a highly respected and effective not-for-profit aid agency for over 25 years, having responded in times of natural disaster worldwide, raising funds and partnering with on-site, non-government organizations for emergency relief and long-term rebuilding strategies. For more information, visit our website at

About NRB:
The National Religious Broadcasters (NRB) is a nonpartisan, international association of Christian communicators whose member organizations represent millions of listeners, viewers, and readers. Our mission is to advance biblical truth; to promote media excellence; and to defend free speech. In addition to promoting standards of excellence, integrity, and accountability, NRB provides networking, educational, ministry, and fellowship opportunities for its members. Learn more at

About the NRB Convention:
The annual NRB International Christian Media Convention is the largest nationally and internationally recognized event dedicated solely to assist those in the field of Christian communications. The dynamic Exposition consists of around 200 companies and is an active marketplace for those seeking tools and services to expand their organizations. The next Convention, Proclaim 17, will be held at the Orlando World Center Marriott in Orlando, Florida, Feb. 27-March 2, 2017. For more information, go to



by Lisa Hall-Wilson

Originally published in the Christian Herald, January 2017

I usually begin with the same question for everyone. Yes, you were raised in a Christian home. When did that faith become your own?

LD: I had a really troubled childhood and I moved in and out of faith, but when I was just turning 18 I committed my life to Christ at a Bible camp in Winkler, MB around a campfire. I went straight into Winkler Bible College and I started to really cement my faith as my own. And then 28 years ago, I had a crisis of faith when I realized that I needed a deeper level of God and that’s when I started learning how to have personal daily Bible reading and prayer time and started to do some really reflective work of my soul. That’s where things made a big turn for me, where I moved from religion to relationship.

I won’t even begin to count the number of people you have interviewed over the last 30 years, but is there one or two that stand out in your memory? That you can’t forget?

LD: There’s a few. They all fall under this category: persecuted Christians who faced death for their faith. One was a Cuban Christian and the other was a Chinese man called The Heavenly Man. When you talk to someone who has been willing to die and has faced a life-threatening situation for their faith – those two stand out completely. Persecuted Christian is off the charts for me.

You’ve been in media for 30 years and you’re seen as a trailblazer. What’s been the biggest challenge you’ve faced?

LD: Fundraising. Just trusting in God when it looks bleak.

How did those struggles make you a better leader?

LD: It drives you to your knees. You realize that somehow God has led you into a leadership role that requires well over one million dollars a year to maintain. Context was small. Crossroads is a $12 million media ministry. So, I think you learn persistence, you learn dependence on God. You learn grace. It’s made me a more spirit-dependent person. That’s just fundraising. I learned a lot more on my leadership journey than from just fundraising.

We’re all given specific gifts and passions to do the work set before us. In my experience, there are certain skills and traits that help me succeed as a journalist but are a hindrance in relationships some- times. Have you found that also?

LD: I find I’m always finding a better story for whatever the situation is. You have so much imagination, so much story, so much problem solving from hearing other people’s lives. I always have – I’m an activator – I have advice and ideas for every situation and that can be irritating. A dear friend told me that few relationships can stand the strain of constant good advice. As someone who’s interviewed so many people with so many good stories, you have to learn to listen a lot more than always have better ideas. Especially when it comes to your family.

What led you to say yes to Crossroads?

LD: I felt a call from God. I wrestled with it for a month. I felt that when the Board of Directors at Crossroads was eager to see Context come along with Crossroads and Yes TV, I felt there was a unity in the body of Christ moment that I could not ignore. I also felt that I was actually a good fit for the job because I love that ministry. I loved Crossroads. It started me in Christian storytelling. I knew the challenges of holding a Christian charity that is media focused. My husband just said yeah — you’re the best person in Canada for this. I consulted with those who knew me best, knew my skills, my weaknesses, and they all in unison said I was the best person for this job. Through that counsel and my own deep admiration for the media charity of Crossroads and Yes TV, I felt a call towards it. It was a difficult decision but I’m honoured and loving every day at work.

Most new leaders have a vision when they take on a new role. What are the first things you’re looking to change, tweak, or improve at Crossroads?

LD: I’m working on rebuilding the financial health of Crossroads and Yes TV. It was at one time a robust debt-free media light. But like every media house in the country, it got hit with enormous winds of change in technology. Audience loyalties changed. There’s a reason that the Canadian Heritage Committee from the Federal government has held meetings into the crisis. Every media house in the country is trying to figure out how to financially survive. I’ve been on the job for four months and that’s the first thing I’m working on. Second thing, we’re launching a campaign to double the audience of 100 Huntley Street. We are seeing a rapid decline in traditional sourcing of religious truth. People are not going to church like they used to in this country. They’re not learning in traditional methods. But they’re still consuming media. Over 8.9 million views on our YouTube material last year alone. That’s online. Not to mention the one million we’re reaching every week through broadcast television. I just think the appetite for our content where people can know and understand that God loves and what salvation and forgiveness in God can mean for their lives, those are the two biggies I’m working on.

Do you have a plan on how you’re going to double that audience?

LD: You’ll start to see, even in this newspaper. Across the country, we’ve launched billboards, radio ads and social media advertising. We’ve made significant change to the content of 100 Huntley Street. We’ve heard the audience loud and clear that they want a Canadian story-driven life- changing hope-giving show. You’ll see more music, more live music. We’re excited about some of the dynamic stories we have in the pipeline. Celebrities when appropriate, sports, entertainment, personal stories of families being touched – it’s all coming to the new 100 Huntley Street.

Do people of faith have a voice in main-stream media in Canada?

LD: No. Not at all. I know for 12 years plus I’ve written at The Globe and Mail as their only Christian faith columnist and all I can say it is – no. It’s not even deliberate on the media’s part. It’s just interest and application of Christian faith in this country has been kicked to the curb in the fast-paced world of media. Unless you have people who own the content, who care for it, who sponsor missionaries like myself into the media world it will not happen. There is no profit model interested in telling the Christian story. It is a completely donor- driven model. If a pastor would knock on the door of a secular radio station and ask for air time, saying his church will pay for it, he would get it, that’s how starved they are to sell media time. We just haven’t got the vision in place where churches and pastors are doing that. Don’t have the vision in place.

What needs to happen? Do we need more journalists willing to work in main-stream media? More people interested in reaching people through those media channels?

LD: Yes. Both of those things. We need more Christians willing to purchase a voice into media and people who will work with us so we can create more different generational type of media. Millennial is different than boomer media. The creativity is out there, the pipelines are out there – but who will sponsor the missionaries in media? That’s the missing link.

What will be our biggest challenge as people of faith trying to have a voice in Canada?

LD: The challenges that we’ve always had. Love, integrity, relevance, boldness. Never let your zeal be lacking is what scripture says. Will we have the zeal to tackle the media landscape and the huge opportunity that it presents?

Christians I have spoken with have disengaged from mainstream media. They feel they’re not represented in mainstream media.

LD: They’re too passive! No, we’re not represented at all in the mainstream media, but we’re far too passive. However – take Kim’s Convenience. That is an evangelical family being played out on prime-time television. You know who started that? A little Korean church that had Ins Choi in their church. They sponsored it. Great example of a Christian voice with mainstream access. Choi has sacrificially given his life and finances to make that show the hit that it now is. It all began when his Korean church paid for the first presentation for his stage play. Christians have just got to invest in the arts and then let the Holy Spirit take it where It needs to go. We are all just humble practitioners. It’s persistence and zeal. We just have to keep pushing through doors.

Is there anything you would like to add?

LD: Pray for us. Pray for anyone you know who works in the media. It’s one of the pillars of society and I cannot imagine that God would want us to take a pass on trying to use media for the Christian gospel. I love what the Christian Herald does – and shout out to its supporters – because these are the kind of vehicles we need to remind the community of God that we are indeed a community and we are stronger together with our voice. Newspaper media tells the stories that no one else is telling. You’ll rarely see a Christian Herald story in the mainstream press. You have to create media that will tell the story.

Originally published in the Christian Herald, January 2017



As of December 27, 2016, families can gather around and watch all the family-friendly entertainment they want on without having to worry about any language, sex or violence surprises.

BURLINGTON, ON and SCOTTSDALE, AZ. (December 27, 2016) – is heading north and expanding to the Canadian market via an exclusive strategic marketing and content partnership with Crossroads Christian Communications Inc. (CCCI).

In a new agreement with CCCI, will provide Canadian families access to nearly 4,000 faith and family streaming video titles, including original series, movies, TV shows and kids’ programming. The content can be accessed from a number of different devices, including: ROKU streaming media player; Chrome browser; Apple Apps for iPad and iPhone; Google Play for Android; and Google Chromecast.

This new partnership marks a significant achievement for CCCI, making it the first time the ministry has been able to offer such a service to the Canadian market. Corporate values for CCCI and PUREFLIX.COM are very similar; both companies serve the Christian and Evangelical markets.

“We’re confident there’s an appetite for faith and family-based content from based on the fact that more than 67 percent of the Canadian population self-reports as Christian [according to the 2011 census],” said CEO Greg Gudorf. “That’s a sizeable target market who we believe are seeking safe, wholesome content among their entertainment choices.”

“It’s like Netflix minus the violence, sexuality and questionable language. A parent’s dream come true,” said CCCI’s CEO, Lorna Dueck. “We will also carry the best content from 100 Huntley Street, Context TV and Tricord Media exclusively.

“Crossroads is thrilled to lead the way for this SVOD network to establish a presence in Canada for the first time,” said Carlo Espejo, Chief Marketing Officer, CCCI. “We are excited to put the choice of what to watch, when and where, into the hands of Canadian viewers and our ministry Partners.  This is an expansion into the Canadian digital media space.”

This partnership supports a shared goal of using media to spread biblical truth and influence culture for Christ. Nomadic Christians are growing in numbers like never before and so, as they seek their own enlightenment on demand and through digital media, and CCCI fill a void.

Pre-registration and sign-ups for the service can be accessed at


About Crossroads Christian Communications Inc.
Crossroads is Canada’s leader in providing faith and values media content for people of all ages. 100 Huntley Street, the flagship television program of Crossroads was founded by Rev. David Mainse and is the longest running daily Christian television program in Canada. Crossroads provides relevant messages of faith and inspiration for millions of Canadians and has done so for 50 years. Its mission is to convey the unchanging message of God’s love to people around the world. Crossroads interacts with its viewers via 24/7 prayer lines, and it has also been a highly respected and effective not-for-profit aid agency for over 25 years, having responded in times of natural disaster worldwide, raising funds and partnering with on-site, non-government organizations for emergency relief and long-term rebuilding strategies. For more information, visit our website at

About is a subsidiary of Pure Flix Entertainment, LLC, the worldwide leader in faith and family-based entertainment and a Christian movie studio based in Scottsdale, Ariz. that produces, distributes and acquires Christ-based movies. Our vision is to positively influence the global culture for Christ through media. Whether it’s on your television, laptop, phone, or tablet, is your trusted destination for the highest quality, wholesome entertainment that’s now available anytime, anywhere. For more information, please visit

Christian TV Media Producers Announce Merger

crossroads-context-mergerBURLINGTON, Ontario, November 1, 2016 – Two of the nation’s foremost Christian media producers have agreed to merge under one name. The Boards of Directors for Crossroads Christian Communications Inc. (CCCI) and Media Voice Generation (MVG), are pleased to jointly announce a merger that will be formed under Crossroads Christian Communications Inc.

We are very pleased to welcome Media Voice Generation and their program, Context with Lorna Dueck, to the CCCI family of companies,” said Gil Scott, Chairman, Crossroads Christian Communications Inc. “We look forward to growing the Body of Christ through the efforts of this merger.

Cheryl Hudson, Board Chair of Media Voice Generation added, “This partnership pursues creative ranges of media communication in the hope that faith in the Good News is explored and considered.

This move joins Canada’s two most public Christian media brands with the common vision of a united platform for delivering Christian media. The merger will further strengthen Christian media outreach and bring together two distinct voices: the MVG-produced, Context with Lorna Dueck (Context), which will retain its identity of speaking with a relevant journalistic voice to a diverse and significant audience, and the Crossroads-produced 100 Huntley Street, Canada’s longest-running daily television program. The merged entity and two media products will continue under the leadership of Crossroads CEO, Lorna Dueck, in Burlington, ON.

MVG’s Context, which operated out of the CBC building in Toronto, ON, is one of the highestrated faith-based programs in Canada,* with a diverse audience mix of Christians and nonChristians. Crossroads provides life-changing messages of faith and inspiration for millions of Canadians and also functions as a not-for-profit aid agency—partnering with onsite, non-governmental organizations to create sustainable solutions in response to various disasters and community challenges.

Lorna Dueck, Chief Executive Officer of Crossroads Christian Communications Inc. adds, “Not only is this a good move for MVG and CCCI, it’s great for Canada’s Christian voice in media.

The merger provides Context with new strength in terms of infrastructure, YES TV airtime and studio resources. It also gives Context the ability to reach a prime time audience for the first time in its history which is terrific news,” says Media Voice Generation CEO, Jeff Groenewald.


Lorna Dueck Appointed CEO of Crossroads



The Board of Directors for Crossroads Christian Communications Inc. (Crossroads) is pleased to announce the appointment of Lorna Dueck as Chief Executive Officer of Crossroads and YES TV effective July 11th, 2016.  Lorna previously launched the Canadian charity Media Voice Generation, and is the Executive Producer and host of the television program Context with Lorna Dueck, a show she launched in 2003 under its previous name Listen Up TV.

Lorna’s experience in media and her leadership as a prominent Christian voice in Canada uniquely positions her for the role.   She is a highly respected journalist and faith leader in Canada and her work has garnered global recognition.  Providing a unique faith perspective on current events and news, Lorna is a sought-after voice and trusted guide to bring Canada’s faith stories to the forefront.

With over 30 years of media experience, Lorna is a familiar face and voice to the Crossroads audience, having served as co-host alongside Rev. David Mainse on 100 Huntley Street from 1994-2002.  She then established a visible Christian witness in Canadian news media by creating Media Voice Generation in 2004, and launched a Christian weekly news analysis program, Context with Lorna Dueck, out of the CBC building in downtown Toronto.

“We have full confidence in Lorna and her ability to set the tone and lead the organization with absolute excellence,” says Gil Scott, Chair of Crossroads Board of Directors.   “She is a Spirit-filled leader with a proven track record in the media industry and has a passion for Canada and Christian ministry.”

Lorna’s primary role will be providing leadership and vision to Crossroads and YES TV from the Crossroads Centre in Burlington, Ontario.  She will pursue and lead a collaborative approach to support strong and vibrant Christian media between Crossroads and Media Voice Generation.

Lorna completed her undergraduate studies at Tyndale University College in Toronto, and earned a Master of Arts in Evangelism and Leadership from Wheaton College.  She has received honorary doctorate degrees from Trinity Western, Tyndale and Briercrest Universities. She has also received the Queen’s Diamond Jubilee Medal for contributions to Canadian society.

Next week clips from Lorna’s commissioning with staff and Crossroads Founder David Mainse will air on 100 Huntley Street.  Lorna Dueck will officially begin at Crossroads on July 11th.

Outside the Box with Sheldon Neil



 Outside the box with Sheldon Neil


BURLINGTON, ON – August 16, 2017Crossroads Christian Communications Inc. is pleased to announce the release of Outside the Box, with Sheldon Neil, a new talk show setting-up to be Canada’s Christian leading voice in Faith, Arts and Culture. The program, aimed to connect with a 40-year-old and under audience, is slated to air September 8th, 2017 on Yes TV reaching 6.8 million homes across Canada.

The program is a 30-minute weekly television show with additional digital content; with the mission to create media that bridges Christ to the world, reaching a new generation of viewers for Crossroads media. Sheldon Neil, (Ordained Elder) brings 10 years of combined experience with Canada’s leading networks such as, CBC, CTV and Global TV. The program delivers in a slick, in-depth and fast pace format, curating peoples’ spiritual experiences in the topical lifestyle occurrences of the day. The show will present faith-based messaging and highlight band performances, one-on-one interviews, and weekly field-segments showcasing God’s love at work in communities in Canada.

“As media missionaries, Crossroads is pleased to announce a new show that brings the message of God’s love and Christian media content to the screens of the next generation of viewers,” said Lorna Dueck, Chief Executive Officer of Crossroads Christian Communications and YES TV.

Outside the Box, with Sheldon Neil, Season 1 guests include: Juno award nominee and multiple GMA Covenant Award winner, Drew Brown, Juno award nominee, Londa Lamond, Hillsong College Graduate, Dana Marie, and many more! The Outside the Box Panel brings faith-filled and insightful discussions on the latest you need to know on Faith and Technology, Faith Brand Development and Life Empowerment.

“Yes TV is excited to welcome this new show to our 2017 fall lineup. It aligns well with YES TV’s brand promise; bringing uplifting family-friendly message of faith and values to our growing audience,” said Rob Sheppard, General Manager YES TV.

The program is produced from the Crossroads studios located in Burlington, Ontario.

You don’t want to miss, Outside the Box, with Sheldon Neil. 

Crossroads YES TV