As of December 27, 2016, families can gather around and watch all the family-friendly entertainment they want on Pureflix.com without having to worry about any language, sex or violence surprises.

BURLINGTON, ON and SCOTTSDALE, AZ. (December 27, 2016) – PureFlix.com is heading north and expanding to the Canadian market via an exclusive strategic marketing and content partnership with Crossroads Christian Communications Inc. (CCCI).

In a new agreement with CCCI, PureFlix.com will provide Canadian families access to nearly 4,000 faith and family streaming video titles, including original series, movies, TV shows and kids’ programming. The content can be accessed from a number of different devices, including: ROKU streaming media player; Chrome browser; Apple Apps for iPad and iPhone; Google Play for Android; and Google Chromecast.

This new partnership marks a significant achievement for CCCI, making it the first time the ministry has been able to offer such a service to the Canadian market. Corporate values for CCCI and PUREFLIX.COM are very similar; both companies serve the Christian and Evangelical markets.

“We’re confident there’s an appetite for faith and family-based content from PureFlix.com based on the fact that more than 67 percent of the Canadian population self-reports as Christian [according to the 2011 census],” said PureFlix.com CEO Greg Gudorf. “That’s a sizeable target market who we believe are seeking safe, wholesome content among their entertainment choices.”

“It’s like Netflix minus the violence, sexuality and questionable language. A parent’s dream come true,” said CCCI’s CEO, Lorna Dueck. “We will also carry the best content from 100 Huntley Street, Context TV and Tricord Media exclusively.

“Crossroads is thrilled to lead the way for this SVOD network to establish a presence in Canada for the first time,” said Carlo Espejo, Chief Marketing Officer, CCCI. “We are excited to put the choice of what to watch, when and where, into the hands of Canadian viewers and our ministry Partners.  This is an expansion into the Canadian digital media space.”

This partnership supports a shared goal of using media to spread biblical truth and influence culture for Christ. Nomadic Christians are growing in numbers like never before and so, as they seek their own enlightenment on demand and through digital media, PureFlix.com and CCCI fill a void.

Pre-registration and sign-ups for the service can be accessed at PureFlix.com


About Crossroads Christian Communications Inc.
Crossroads is Canada’s leader in providing faith and values media content for people of all ages. 100 Huntley Street, the flagship television program of Crossroads was founded by Rev. David Mainse and is the longest running daily Christian television program in Canada. Crossroads provides relevant messages of faith and inspiration for millions of Canadians and has done so for 50 years. Its mission is to convey the unchanging message of God’s love to people around the world. Crossroads interacts with its viewers via 24/7 prayer lines, and it has also been a highly respected and effective not-for-profit aid agency for over 25 years, having responded in times of natural disaster worldwide, raising funds and partnering with on-site, non-government organizations for emergency relief and long-term rebuilding strategies. For more information, visit our website at www.crossroads.media.

About PureFlix.com:
PureFlix.com is a subsidiary of Pure Flix Entertainment, LLC, the worldwide leader in faith and family-based entertainment and a Christian movie studio based in Scottsdale, Ariz. that produces, distributes and acquires Christ-based movies. Our vision is to positively influence the global culture for Christ through media. Whether it’s on your television, laptop, phone, or tablet, PureFlix.com is your trusted destination for the highest quality, wholesome entertainment that’s now available anytime, anywhere. For more information, please visit PureFlix.com.

Christian TV Media Producers Announce Merger

crossroads-context-mergerBURLINGTON, Ontario, November 1, 2016 – Two of the nation’s foremost Christian media producers have agreed to merge under one name. The Boards of Directors for Crossroads Christian Communications Inc. (CCCI) and Media Voice Generation (MVG), are pleased to jointly announce a merger that will be formed under Crossroads Christian Communications Inc.

We are very pleased to welcome Media Voice Generation and their program, Context with Lorna Dueck, to the CCCI family of companies,” said Gil Scott, Chairman, Crossroads Christian Communications Inc. “We look forward to growing the Body of Christ through the efforts of this merger.

Cheryl Hudson, Board Chair of Media Voice Generation added, “This partnership pursues creative ranges of media communication in the hope that faith in the Good News is explored and considered.

This move joins Canada’s two most public Christian media brands with the common vision of a united platform for delivering Christian media. The merger will further strengthen Christian media outreach and bring together two distinct voices: the MVG-produced, Context with Lorna Dueck (Context), which will retain its identity of speaking with a relevant journalistic voice to a diverse and significant audience, and the Crossroads-produced 100 Huntley Street, Canada’s longest-running daily television program. The merged entity and two media products will continue under the leadership of Crossroads CEO, Lorna Dueck, in Burlington, ON.

MVG’s Context, which operated out of the CBC building in Toronto, ON, is one of the highestrated faith-based programs in Canada,* with a diverse audience mix of Christians and nonChristians. Crossroads provides life-changing messages of faith and inspiration for millions of Canadians and also functions as a not-for-profit aid agency—partnering with onsite, non-governmental organizations to create sustainable solutions in response to various disasters and community challenges.

Lorna Dueck, Chief Executive Officer of Crossroads Christian Communications Inc. adds, “Not only is this a good move for MVG and CCCI, it’s great for Canada’s Christian voice in media.

The merger provides Context with new strength in terms of infrastructure, YES TV airtime and studio resources. It also gives Context the ability to reach a prime time audience for the first time in its history which is terrific news,” says Media Voice Generation CEO, Jeff Groenewald.


Lorna Dueck Appointed CEO of Crossroads



The Board of Directors for Crossroads Christian Communications Inc. (Crossroads) is pleased to announce the appointment of Lorna Dueck as Chief Executive Officer of Crossroads and YES TV effective July 11th, 2016.  Lorna previously launched the Canadian charity Media Voice Generation, and is the Executive Producer and host of the television program Context with Lorna Dueck, a show she launched in 2003 under its previous name Listen Up TV.

Lorna’s experience in media and her leadership as a prominent Christian voice in Canada uniquely positions her for the role.   She is a highly respected journalist and faith leader in Canada and her work has garnered global recognition.  Providing a unique faith perspective on current events and news, Lorna is a sought-after voice and trusted guide to bring Canada’s faith stories to the forefront.

With over 30 years of media experience, Lorna is a familiar face and voice to the Crossroads audience, having served as co-host alongside Rev. David Mainse on 100 Huntley Street from 1994-2002.  She then established a visible Christian witness in Canadian news media by creating Media Voice Generation in 2004, and launched a Christian weekly news analysis program, Context with Lorna Dueck, out of the CBC building in downtown Toronto.

“We have full confidence in Lorna and her ability to set the tone and lead the organization with absolute excellence,” says Gil Scott, Chair of Crossroads Board of Directors.   “She is a Spirit-filled leader with a proven track record in the media industry and has a passion for Canada and Christian ministry.”

Lorna’s primary role will be providing leadership and vision to Crossroads and YES TV from the Crossroads Centre in Burlington, Ontario.  She will pursue and lead a collaborative approach to support strong and vibrant Christian media between Crossroads and Media Voice Generation.

Lorna completed her undergraduate studies at Tyndale University College in Toronto, and earned a Master of Arts in Evangelism and Leadership from Wheaton College.  She has received honorary doctorate degrees from Trinity Western, Tyndale and Briercrest Universities. She has also received the Queen’s Diamond Jubilee Medal for contributions to Canadian society.

Next week clips from Lorna’s commissioning with staff and Crossroads Founder David Mainse will air on 100 Huntley Street.  Lorna Dueck will officially begin at Crossroads on July 11th.

Outside the Box with Sheldon Neil



 Outside the box with Sheldon Neil


BURLINGTON, ON – August 16, 2017Crossroads Christian Communications Inc. is pleased to announce the release of Outside the Box, with Sheldon Neil, a new talk show setting-up to be Canada’s Christian leading voice in Faith, Arts and Culture. The program, aimed to connect with a 40-year-old and under audience, is slated to air September 8th, 2017 on Yes TV reaching 6.8 million homes across Canada.

The program is a 30-minute weekly television show with additional digital content; with the mission to create media that bridges Christ to the world, reaching a new generation of viewers for Crossroads media. Sheldon Neil, (Ordained Elder) brings 10 years of combined experience with Canada’s leading networks such as, CBC, CTV and Global TV. The program delivers in a slick, in-depth and fast pace format, curating peoples’ spiritual experiences in the topical lifestyle occurrences of the day. The show will present faith-based messaging and highlight band performances, one-on-one interviews, and weekly field-segments showcasing God’s love at work in communities in Canada.

“As media missionaries, Crossroads is pleased to announce a new show that brings the message of God’s love and Christian media content to the screens of the next generation of viewers,” said Lorna Dueck, Chief Executive Officer of Crossroads Christian Communications and YES TV.

Outside the Box, with Sheldon Neil, Season 1 guests include: Juno award nominee and multiple GMA Covenant Award winner, Drew Brown, Juno award nominee, Londa Lamond, Hillsong College Graduate, Dana Marie, and many more! The Outside the Box Panel brings faith-filled and insightful discussions on the latest you need to know on Faith and Technology, Faith Brand Development and Life Empowerment.

“Yes TV is excited to welcome this new show to our 2017 fall lineup. It aligns well with YES TV’s brand promise; bringing uplifting family-friendly message of faith and values to our growing audience,” said Rob Sheppard, General Manager YES TV.

The program is produced from the Crossroads studios located in Burlington, Ontario.

You don’t want to miss, Outside the Box, with Sheldon Neil. 

Crossroads YES TV