Crossroads Positioned for Maximum Effectiveness through the Sale of its Facility 

[BURLINGTON, ONTARIO – April 16, 2018]   Crossroads Christian Communications Inc. (Crossroads) has made a strategic mission advancement decision to sell its building in Burlington, Ontario to a visionary Christian business leader. Crossroads will benefit from a new modernized space for media ministry that will be conveniently located in the current building. 

Crossroads will focus its energy and financial investment on furthering its ministry objective to create millions of meaningful, life-changing connections using Christian media. Crossroads anticipates responding to its 10-millionth call for prayer and spiritual care in 2018, and continues to expand and reach new audiences with the Gospel message through television and digital media production.  

“This sale enables Crossroads to be effective ambassadors for Christ in media,” remarks Lorna Dueck, Crossroads CEO. “We continue to steward funds with the purpose to see lives transformed by the Gospel through media, and this sale will help the organization eliminate debt and position us for greater missional impact.”

The 144,000-square foot facility was erected in 1992 and Crossroads’ popular Christian television program 100 Huntley Street broadcasts daily from the centre. Crossroads will continue its operations at the building and will maintain use of the broadcast studios.

Crossroads has produced and co-produced original content including: 100 Huntley Street, Context, See Hear Love, Outside the Box and has partnered to create children’s media like RockidsTV and Ice Dragon. Crossroads also provides spiritual and emotional support through an active 24/7 Prayer Centre, and has supported over 60 global emergency relief and development campaigns.

WEB NEWS FAQ

Who owns the Crossroads Centre building?

The building was sold privately to a Christian business leader, Shawn Saulnier.  

Will operations at Crossroads change?

The ministries at Crossroads will not change, but Crossroads will no longer manage the building or its tenants. 

Will YesTV operations be affected?

YesTV will continue to be a tenant of the building and its broadcast operations will continue as normal.

Why was the building sold?

The sale will help Crossroads eliminate debt. This will enable Crossroads to direct more funds to its core ministries, and be the most effective ambassadors for Christ in media. Crossroads will focus energy and investment in media production and ministry instead of costly building maintenance. 

What are the plans for the building?

The owners plan to modernize the building, which will include construction of new office spaces for tenants. The updated building will attract more people and businesses to the centre, which we anticipate will bring more people in contact with the ministry work of Crossroads.